Sony has announced in-camera forgery-proof photo technology designed to help secure images against unauthorized manipulation and guarantee provenance. It is now available for Sony a7 IV camera systems and is aimed at corporate users wanting to safeguard the authenticity of their content, much like the Content Authenticity Initiative (CAI) is attempting to do in both the consumer and commercial market.
If you’re unfamiliar with the CAI, it’s an initiative created in 2019 by Adobe in partnership with Twitter and the New York Times. It consists of various media and tech companies working together to create an open industry standard for content authenticity and provenance. Companies involved include many media organizations, like USA Today, The Washington Post, Getty Images, Gannett, the Associated Press and the BBC.
